BMW of San Antonio ("Dealer") takes your privacy seriously and is committed to safeguarding your privacy online.  Because we do gather certain types of information from visitors to our site, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information.  This statement discloses the types of information we gather and how it is used.

We collect information online primarily to provide our visitors with a better experience on our site.  When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data.  Dealer will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access).  We will not share any information you've provided to us with anyone without your consent other than to provide the service you've requested. 

Non-Personally Identifiable Data:

Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site.  This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site.  We use this information to help diagnose problems with our server, administer the website, and to compile broad statistical data.  In addition, we gather certain navigational information about where you go on our website.  This information enables us to determine which areas of the website are most frequently visited and helps us to tailor the site to the needs and interests of our online visitors.  Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Information Voluntarily Provided:

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our e-mail services, request information, or use any of the other interactive portions of our website, is securely maintained on our web server and internal systems.  This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices.  You may opt out of receiving future communications at any time (see Opt-Out Procedures below).  This data may also be used to tailor your experience on our site by providing content that is relevant to your interests.

Information Collected from Other Sources:

To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources.  We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and Federal laws.  Any such information will be maintained by us in accordance with the standards set forth in this Privacy Policy along with other personal information you've provided.

Disclosure of Personal Information:

Dealer understands the important of your privacy.  We collect and maintain the personal information of our consumers for our own use.  We do not sell, rent, or trade consumer information to third parties, other than as described below, and never without your consent.

Business Partners:

Dealer may partner with select retailers and other companies at various times to provide expanded services to our website visitors.  As part of such a relationship, we may share with these companies the use of certain interactive website functions (i.e. the e-mail service).  Information provided by site visitors through the use of such interactive functions may be available to both Dealer and our partners.


Dealer may use other companies and individuals to perform certain functions on our behalf.  Examples include administering e-mail services and running special promotions.  Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.  Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers:

In the event Dealer sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction.  If substantially all the assets of Dealer are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law/Safety:

Dealer may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our website, the site itself, or the public.

With Consent:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Use of Cookies:

Dealer may use a browser feature known as a "cookie".  Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience.  Dealer uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our website.  Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our website.  The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely.  As our website has been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our website may not function correctly and you may be required to re-enter user IDs and passwords more frequently.

Accessing Our Website from Outside the United States:

If you are visiting our website from a location outside the U.S.,  your connection will be through and to servers located in the U.S.  Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links:

Our website contains links to other sites.  Dealer is not responsible for the privacy practices or the content of such websites.  To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from our website.


The personal data record created through your registration with our website can only be accessed with the unique password associated with that record.  To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums:

Our website may make chat rooms, forums, message boards, and/or news groups available to its users at various times.  Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-Out Procedures:

You may always opt out of receiving future communications from us.  Our site allows users to opt out of receiving such communications at the point where personal information is requested, or through other means as identified.


If you have questions concerning this Privacy Policy or the practices of our website, you may contact us.

Changes to Our Policy:

Dealer may, in its sole discretion, add, modify or delete any provision of this Policy.  Your use of Dealer's website constitutes acknowledgement and acceptance of any such changes.