Proudly Offering New and Pre-Owned BMW Vehicles to San Antonio, Texas and Beyond


Principle BMW of San Antonio in San Antonio, Texas features a full inventory of BMW cars & BMW SUVs. Our easy-to-navigate website includes photos of our new and pre-owned BMW inventory. Our website is part of our ongoing effort to provide our customers with convenient access to useful information and satisfying service. Use our site to locate your next BMW, schedule service at our San Antonio BMW dealership, or get pre-approved for financing.

Principle BMW of San Antonio takes great pride in the product we represent and has been awarded the prestigious "Center of Excellence" award by BMW USA five times. The "Center of Excellence" award focuses on customer satisfaction, outstanding brand representation and operational excellence. Only 32 BMW dealers nationally are presented with this honor. We have also received the prestigious J.D. Power Dealer of Excellence Award which recognizes dealers providing an exceptional customer purchase experience. We invite you to visit us and see why we take pride in the vehicles we offer (like the new all-electric BMW i4 & iX and more) and the service we provide. BMW of San Antonio, Texas serves San Antonio, Boerne, New Braunfels, San Marcos and more.

Principle BMW of San Antonio is your San Antonio BMW Dealer serving South Texas. We offer great low prices and incentives for new BMW, Certified Pre-Owned BMW & pre-owned cars, trucks and SUVs. Our state-of-the-art facility in San Antonio, TX features a top-of-the-line BMW service center, a full BMW accessories and BMW parts department and a full inventory of pre-owned BMW cars, new BMW cars and Certified Pre-Owned BMW's for sale in San Antonio, TX.

Principle BMW of San Antonio, as a member of the Principle Auto* family of dealerships, strives for 100% customer satisfactionOur success starts with one thing: taking care of the customer. We want you to know that at Principle BMW of San Antonio we give you the best bottom line price in town. Our BMW dealership in San Antonio, Texas is driven by our dedication to selling only the highest quality luxury cars. And our dedication to you extends to our car loan & lease department, where we'll work hard to get you a finance plan that you're 100% satisfied with.

Certified Pre-Owned BMW's deliver more satisfaction and certainty than any ordinary pre-owned vehicle. Benefits include a driving sensation made even more pleasurable because of BMW's demanding standards and extensive protection benefits. The Certified Pre-Owned BMW title is awarded only to those BMWs which pass meticulous inspection. Once certified, they enjoy comprehensive roadside assistance and protection plans. Every Certified Pre-Owned BMW is backed by a special BMW Protection Plan which provides coverage on the car for up to two years or 50,000 miles (whichever comes first) from the date of expiration of the 4-year/50,000 mile BMW New Vehicle Limited Warranty.


* Principle Auto is the home of the Principle Promise: We respect you and the opportunity to serve you. We deliver exceptional value. We value your time. We take the risk-never you.


What Our Recent Customers Say


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Contact Info

15507 W IH-10
Hours & Directions San Antonio, TX 78249

  • Sales: 210-418-2684
  • Service: 210-477-4145
  • Parts: 210-247-2036
  • Collision Center: 210-477-3132

Sales Hours

  • Monday 8:30 AM - 7:00 PM
  • Tuesday 8:30 AM - 7:00 PM
  • Wednesday 8:30 AM - 7:00 PM
  • Thursday 8:30 AM - 7:00 PM
  • Friday 8:30 AM - 7:00 PM
  • Saturday 8:30 AM - 6:00 PM
  • Sunday Closed

Service Hours

  • Monday 7:30 AM - 7:00 PM
  • Tuesday 7:30 AM - 7:00 PM
  • Wednesday 7:30 AM - 7:00 PM
  • Thursday 7:30 AM - 7:00 PM
  • Friday 7:30 AM - 7:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed

Hours & Directions

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