Progress occurs when you push yourself out of your comfort zone, when you accept failure as a potential inevitability thus ridding yourself of any fear of failing. History's greatest pioneers of science, medicine, exploration, and technology all had one thing in common: they embraced the unknown, rather than shying away from it.


Embrace the unknown. That's the idea behind a recent clip released to the official BMW USA YouTube channel for the new BMW X4. This empowering, visually impressive video casts some light on the brand's thought process behind this game-changing vehicle--it's something entirely new, entirely different for the brand, and for many drivers in the San Antonio area.


Press play on the link below to take a look at the trailblazing vehicle that's got everyone talking:



Here at BMW of San Antonio, we love this ad not only for its bold remarks and shots featuring the new X4, but for the way in which it invites its audience to join them on this crusade to "go...explore...embrace the unknown."


If you'd like to learn more about the new BMW X4 or any of the other new models we have in stock here, visit us at 8434 Airport Blvd, San Antonio today.


Categories: New Inventory, Video