Certified CenterBMW knows that cars are more than simply a means by which to transport one's self from point A to point B. For many, the automobile one drives is vital to their sense of self and individuality; they are a means by which to express one's personality.
If the car we drive is an extension of ourselves, and we are all unique individuals, wouldn't it only make sense that we should be able to customize our automobile exactly to our liking? The folks at BMW seem to think so.
Introducing BMW Individual Collection, our favorite German automotive manufacturer's commitment to allowing its customers to have the creative freedom to select perfectly matched BMW Individual equipment to create an automobile that is entirely reflective of one's unique character and preferences.
From paint finishes, to custom merino leather, interior trims, and even individual designation, San Antonio BMW enthusiasts truly have the ability to configure their new BMW exactly to their liking.
Take a look at the official BMW Individual brand film, including the all-new BMW 7 Series.