The dealers are measured against their peers on 11 Key Performance Indicators which include, Customer Orientation, Aftersales and Sales data. The data is then calculated to award the top 9% of the 340 BMW dealers based on their 2015 performance.

All Lexus dealerships achieving a minimum of 90.0% New Vehicle

Sales efficiency at calendar year-end as measured by Lexus on a rolling

12-month basis.


All winning Elite of Lexus dealerships will be sorted by new car sales

volume through year-end sales close.

Step #1:

Dealerships will be sorted by year-end new retail, non-fleet sales


Tier 1 - Top 50 volume dealerships

Tier 2 - Second 50 volume dealerships

Tier 3 - Third 50 volume dealerships

Tier 4 - All remaining dealerships

Step #2:

Using each Tier as a separate volume group, dealerships will

be sorted by an average Overall Satisfaction Survey score for

Sales and Service: (Sales Overall Satisfaction + Service Overall





winning dealerships will be identified

Tier 1 - 30 dealership winners

Tier 2 - 10 dealership winners

Tier 3 - 10 dealership winners

Tier 4 - 10 dealership winners

Mercedes-Benz USA recognizes only the top 22 percent of its retail network with the Best of the Best recognition. The award, which is presented annually, goes to top performing Mercedes-Benz dealerships for demonstrating superior performance in various areas of business, including:

  • Customer Satisfaction
  • New Vehicle Sales
  • Certified Pre-Owned Sales
  • Leadership and Management
  • Service and Parts Operation

  • Annual Magna Society Award given to 93 dealerships nationwide
  • Each winning dealer ranks among the most outstanding Audi retailers in the U.S.
  • Magna Society dealers demonstrate superior customer service and business achievements


Audi honored 93 top-performing dealerships in the U.S. with the Magna Society Awards, a distinction for dealers who achieved excellent performance in 2015.

To earn Magna Society recognition, dealers must demonstrate an exceptional level of customer service as well as strong business performance.  Among the recipients, 12 dealerships were distinguished as 2015 Audi Magna Society Elite, a special honor for superior achievements.