BMW Renews Sponsorship with Team USA Swimming Through 2020

The continuation of the successful partnership between BMW and USA Swimming at the Olympics will be renewed through 2020. BMW will continue to develop technology to improve athlete performance in the pool, which will be featured in a digital content series.

“Our involvement with USA Swimming and with the Olympic movement in general has always been about the athletes, first and foremost,” said Trudy Hardy, Vice President of Marketing for  BMW of North America.

Since 2010, BMW has teamed up with USA Swimming to provide technology and engineering expertise to improve athletic performance prior to the 2012 and 2016 Olympics Games. More specifically, the partnership focuses on BMW’s development capabilities and proprietary SwimTech technology that tracks swimmers during training and provides qualitative feedback in real-time to improve mechanics and increase the efficiency of strokes.

“I’m proud to say that our collaborations with U.S. Paralympic Track & Field and USA Bobsled & Skeleton have resulted in a combined ten Olympic and Paralympic medals. It is our hope that we can continue this run of success and help the athletes of USA Swimming reach their goals,” Hardy continued.

The SwimTech technology will be featured in a digital content series produced by USA Swimming Productions and digitally distributed through online and social platforms. It will showcase data analytics, improving technique, and technology that will boost swimming performance.

“Teaming up with BMW gives us the opportunity to provide learning tools for all levels of our membership through BMW’s technique-focused digital content series,” said Matt Farrell, Chief Marketing Officer for USA Swimming. “Through two Olympic Games BMW has helped the U.S. succeed in the pool, and we’re excited to extend this to the grassroots level and ensure the swimming success of future generations.”

In celebration of the partnership, BMW will provide a one-year lease on a new vehicle for the male and female grand-prize point winners of USA Swimming’s annual arena Pro Swim Series. In addition, they will also offer a purchase inventive to all USA Swimming’s 4000,000 members on BMW and MINI vehicles. Members will have access effective immediately through their deck Pass Perks program.

More information can be found at www.usaswimming.org.